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Author Archives: paulhopwood
Is cold marketing dead?
I’ve been predicting for a while that most requests for opt-in to email lists will get very poor responses in the run up to GDPR. No surprise – it’s a great opportunity to declutter the inbox of all the spammy … Continue reading
Blended leadership academies flying off the shelves.
Today I start another new Blended Leadership Academy with initial 121’s to set individual goals for the program, so the delegates and sponsoring company can measure the return on investment. Quite a small program this time with 4 rising stars … Continue reading
Are you self-actualising yet?
It’s pretty exciting having just had my 58th birthday to feel that every day I’m doing the work I have been preparing for over decades. By way of example: a 4.30am start and in London today to run a soft-selling workshop … Continue reading
Getting stuff done
The thing that has surprised me the most from running the latest client Blended Leadership Academy is that many senior people haven’t yet worked out how to fit things into their schedule. If I can teach them all how do fix … Continue reading
New term madness
Looks like people are back at work today. Roads gridlocked, pool full of the new-termers with their metaphorical new blazers and satchels. They won’t last, but the traffic is here to stay. Shame, it’s been nice to work over the … Continue reading
Posted in Flexible working, Personal development
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Design the product around the customer
“Build it and they’ll come.” Well, they might…or they might not. It depends whether “they” want to. The days of creating a mediocre product or service then throwing some money at an advertising campaign are long gone. The customers of today … Continue reading
What ROI do you get from your management team?
If the employees of most organisations were lined up against the wall with the very best at one end and the least performing at the other (I’m not suggesting you do this by the way), the top third would be … Continue reading
