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Author Archives: paulhopwood
Reflections and business lessons from lockdown
Here’s my short interview for Mindshop’s Authentic Adviser podcast. A summary of my business journey over the last 25 years, followed by what’s worked, what hasn’t and which ideas can we take into the future in order to gain benefit … Continue reading
Why do people find it so hard to generate sales?
It continues to be a mystery to me how businesses and, in particular, the people responsible for marketing and sales in those businesses, seem to be lacking in the ability to create demand for their products or services. Putting issues … Continue reading
So proud of my clients
Just wanted to say how proud I am of all my clients. They’re the invisible ones who have been working flat out since March to keep their companies going, keep the staff employed, keep the UK economy moving, paying their … Continue reading
A time to learn about the people around you
Following my last article about how the exemplary leaders are standing out right now, I have realised how transparent everyone is at the moment. It would appear from my own observations and the myriad calls I’m having with clients, that … Continue reading
A time that calls for exemplary leadership
It’s been a privilege to catch up with clients over the past week to see how leaders have risen to the challenge their businesses face. So calm, proactive, positive and optimistic. Not deluded though. Exactly what the wider population needs. … Continue reading
Return on the time invested in social media
My last blog post centred around some of the negatives of social media, as I see them. This time, I wanted to share a couple of positives. First of all, I had a referral to a prospective client this week. … Continue reading
Tagged referrals, SMM, socialmedia
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Sycophant, narcissist or value-giver?
OK, so this is probably a fairly provocative thought-piece on the use of social media, so feel free to either strongly agree or disagree at your discretion. I’ve been using social media for quite a while. As with most things, … Continue reading
Supercharge your learning with an online program
Our new “Time Management” online course is released today. If you ask people ‘How are you?’ the typical response from most is ‘busy’. Time and priority management is a big issue for everyone. No matter who you are, your social … Continue reading
Peer group for directors and owners
In sociology, a peer group is both a social group and a primary group of people who have similar interests, age, background, or social status. The members of this group are likely to influence the person’s beliefs and behaviours. (Wikipedia) … Continue reading
Is cold marketing dead?
I’ve been predicting for a while that most requests for opt-in to email lists will get very poor responses in the run up to GDPR. No surprise – it’s a great opportunity to declutter the inbox of all the spammy … Continue reading
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