OK, so this is probably a fairly provocative thought-piece on the use of social media, so feel free to either strongly agree or disagree at your discretion.
I’ve been using social media for quite a while. As with most things, in the early days of anything new, we all tend thrash around with no real sense of purpose. However, it’s increasing becoming clear to me that many people and businesses seem to have fallen into the trap of either being creepily obsequious about everything their friends post or completely self-obsessed in their stream of content. Neither of which, in my humble opinion, is likely to get them very far, unless the objective is purely to seek social engagement or a dopamine hit.
The most successful users of social media, at least in a business context, seem to have a more strategic focus to their activity. They tend to major on providing value to their listeners/followers. That could be some form of thought leadership, sharing a useful tip, relating a war story that others may get a useful lesson from or just seeking to inspire with motivational words.
Is your activity simply a bulletin board of all your wonderfulness or is the focus to genuinely give value to your target market? I highly recommend the later approach.