OK, well here’s my first venture into blogging.
It’s funny how some people pioneer the new way. You’ve heard of innovators and early adopters. They are the ones with the new phones, computers, PDA’s and other gadgets. Others just watch initially. We all jump in at different times. It’s called the diffusion of innovation. We have a tendency to react the same to all new things. The laggards are the last to join in and sometimes they never do.
The business lesson? Well, if you are selling something that’s new in the market, you will only get the first 16% interested. The others will wait, so don’t try to sell everyone. The good news is that the others will come along later, provided you are tenacious.